Tagalog Language
Tagalog is a language based on Tagalog, a language widely spoken in the northern part of the Philippines. Tagalog adopted some vocabulary from other local languages. Later, the government standardized Tagalog. The relationship between Tagalog and Tagalog is similar to the ones between standard Korean and the Seoul dialect, between Putonghua(普通话) and Mandarin, and between standard Italian and the Florence(Firènze) dialect.

There are nearly 200 indigenous languages spoken in the Philippines, but only 13 of them have more than one million speakers. In the Philippines, Tagalog is widely used on the northern island of Luzon, and Cebuano is widely used in the central Visayas and Mindanao, a Christian district. In addition, depending on the district, other languages such as Ilocano and Bicol are used. Almost all Tagalog languages belong to Austronesian languages. However, communication is impossible between these languages. Among them, Tagalog, Ilocano, and Visayan were the three major languages of the Philippines, but Tagalog became the standard language because it has more literary traditions than other languages and was used in Manila, the capital.
The Philippines Media Scene
In the Philippines, 20.8 million households (86.8% of all households), watch TV, and the highest proportion of these people watch free terrestrial TV. The Philippines has a duopoly market where more than 75% of the total viewership is dominated by the channels ABS-CBN and GMA Network. Accordingly, other large companies are making continuous efforts to advance into the broadcasting industry.

In the Philippines, as in other countries, due to the high level of community lockdown with the pandemic, people stayed at home longer. As a result, there has been a surge in people’s OTT usage time. Companies with significant market shares currently include Netflix, iWant (ABS-CBN), iFlix, and VIU, but marketing competition is intensifying due to the advancement of Chinese companies (WeTV, iQIYI). Overall, Netflix is targeting the high-income class, and other OTT services are targeting the middle class. Many high-income consumers are familiar with English. However, in the case of non-high-income middle-class viewers, a larger proportion prefers Tagalog to English, so OTT platforms targeting middle-class audiences must put a lot of effort into translating content into Tagalog.

In the Philippines, there is high uncertainty due to the government interventions in the media business and there are no clear related regulations for OTT broadcasting contents yet. So even companies with the most subscribers such as Netflix do business in the Philippines without operating offices or corporations in the Philippines. Also, ABS-CBN and VIVA Entertainment, the duopolistic companies, have a very large influence over Tagalog production companies and entertainment agencies. For this reason, Tagalog content is mainly produced through ABS-CBN. iWant is an OTT service centered on local content created by ABS-CBN Media Group. it is gaining great popularity not only from those in the Philippines but also from the Tagalog immigrant population widely spread around the world because its domestic contents are more diverse than those of other OTT services.
The complexity of Tagalog translation
1. The written language > Translation Service
2. The spoken language > Media Service
Facts that affect Vietnamese to English and other languages translation:
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